With the redesign done, and a round of tweaks and fixes on the way, I thought I should explain how we built the site. We’re using Movable Type 3.2 as a content management system. I posted about the techniques on the Blog Business Summit and we’re using Tim Appnel’s plugin code to do it. What that means is that we have global templates that pull in chunks of content for all the pages. It also means that we can easily publish our site and focus on blogging about Clip-n-Seal and selling product.

We’re using Tim’s tags.app for tag-based navigation and archiving and an assortment of plugins. Of course, the site is all standards-based, uses sIFR 2.0 for typography and Lightbox JS. To see the light box in action, click on the size links on the size guide page.

More

• Switched to Dreamhost for our web hosting
• Focused on what Clip-n-Seal is, how it works, and making it easy to buy
• Made the Amazon.com purchasing option more prominent

Finally, in our blog book, we talk extensively about how bloggy functions are being blended into websites and how a blog doesn’t have to look like one, it just has to function like one. Rising from Ruins is an example as is ErisFree and many others.